How to Effectively Evoke Emotion to Make a Big Hit

Uncle Mike October 10, 2017

How to Effectively Evoke Emotion to Make a Big Hit


evoke emotion


Imagine a man proposing, a dog dying, a family reuniting, or a boy stealing from a store. Do these scenes try to evoke emotion? Do all the people who witness these scenes feel the same emotions? Probably yes, probably not. But when you write, paint, or make a song out of these situations, you can get the right emotions. But how should you do it?

Our emotions affect all the areas of our lives. As much as we want to deny it, we are emotional creatures who think. Our dreams are driven by our emotions, and our every move to achieve our dreams is driven by our emotions. You cannot control how your audience will receive your work. Your main advantage is that you are reading this article and about to discover the ways to effectively evoke emotion from your desired audience.

Focus on the audience, but focus more on your own feelings


Keep in mind that your work is part and parcel of your life and of your own identity. Though your family, best friend, teacher, or a stranger says your work is the most significant thing man has ever made, if you’re still not happy with what you are making, then, by all means, change it. You can always make a big hit if you are completely honest and dedicated with your work.

Make your work either uniquely relatable to all or completely fresh and relevant—or both

This is the ultimate recipe to evoke emotion. The goal is for you to reach as much audience as possible. Songwriters Ed Sheeran and Taylor Swift gather millions of fans not just because of the songs they created but also how they tug the heart at the right places. The audience embraces their songs as if it is their own. So the next time you make songs that evoke emotion, make sure that you write it in a way that your audience can truly relate. The best way to do this is research. Go to places where your target audience usually hangs out. Talk to them. You’ll be surprised that there are a lot of things that you can use out of your conversations.

Always be passionate

Your audience should feel your passion coming out of your work. Passion is the meat of work, the soul in your creation, and the source of your inspiration. Photos of Alex Webb and Henri Cartier-Bresson depict their passion to capture the extraordinary out of the ordinary. These two famous street photographers know how to take photos that evoke emotion. Their pictures capture emotions with the kind of colors, the place, and the subjects that they shoot.

Make your work a timeless hit. The last advice I’m going to leave you with is this: to evoke emotion, the most important thing is that you enjoy what you are doing and let your work speak for you.

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